create

Eurowings

Was?

Client

Eurowings

Year

2021

Website

What did we do?


Gen Z Brand Analysis with PTH Insights


By conducting surveys, PlayTheHype has the opportunity to collect
data of 180k teens. These surveys are essential in order to
comprehend the young generations’ mindset. Based on the data we
accumulate, we can help the brand to implement a successful and
effective campaign.


Campaign Planning and Implementation


We develop und realize campaigns with the purpose of reaching
young generations and providing visibility for the brand.


Influencer-Acquisition


We select suitable creators, that have the right target group reach in
order to represent the brand. We communicate ideas and concepts for
the videos. Nonetheless we always provide creative freedom to
accomplish complete authenticity and originality.


Key objectives


1. build an English-speaking TikTok account for Eurowings from scratch
2. use platform-compatible story-telling techniques in order to raise
awareness for Eurowings flight offers and emotionalize the brand
3. our target group is Generation Z and by making use of specific trends
and hypes we wanted to fully reach our target group
4. build a strong relationship with the community


Outcome


KPI's

  • 50k+ followers after 3 months (October 2021)
  • 6.5 Mio.+ hashtag views (#eurowings)
  • Community activation with viral top comments (+ 1 Mio. Likes on comments)
  • Second biggest airline TikTok account
Reporting (1)
Reporting (2)
Reporting (3)
Reporting (4)
...

products

websites

Generation Z

products